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Slechtzienden ondersteunen: twee vliegen in één klap!

By Gust van de Wal Toegankelijkheid 8 april 2019

Open Graph: Waarom heb je het nodig?

By Martijn Imhoff Social Media 20 maart 2018

Intelligente productsortering: groter online succes

By Bart Versteeg Conversie optimalisatie 22 september 2017

Binnenkort: adverteren met Instagram Shopping

By Marijn Kortstra Online Marketing 29 november 2016

5 tips voor betere hyperlinks

By Marijn Kortstra Toegankelijkheid 30 mei 2016
Instagram post 2237271004567365184_14970802803 What kind of mass-desires are there?⠀ ⠀ Remember our post of last week about tapping into a desire, instead of creating one? This week, we will look into where you can find mass-desires. Generally, we can divide them into two categories:⠀ ⠀ 1. Permanent desires created by either mass instinct or mass technological problems. For example the desire of people to keep their health, to be liked or to fit in, to experience comfort. Examples in case of technological problems: bad phone reception or the time it takes for aspirin to bring relief. ⠀ ⠀ 2. Desires created by change. A recent example of this is the upcoming desire of living sustainable and reducing ones carbon footprint.⠀ ⠀ Your job as marketeer is to identify these desires and channel these onto the product that you're selling.
Instagram post 2235801570050420690_14970802803 Busy building awesome things 👏
Instagram post 2232152897496277348_14970802803 Tap into a desire, don't educate Often when we see marketing campaigns that don't perform well, we see a mistake that's very common. The campaign isn't tapping into an existing desire, but it's trying to create a desire for their audience. Desires are created by forces far greater than advertising and they takes years to develop. Underlying forces that creates these desires are often social, cultural, economic or technological evolution or growth. When you're trying to create a desire you're no longer advertising, you're educating. That's a losing strategy. As education, advertisement can only produce at best one dollar in sales for every dollar spent on advertising. No single advertiser can afford that. Campaigns that do perform well always tap into a already existing mass-desire. What these desires can be? We'll look into that next week!
Instagram post 2230737552921755298_14970802803 Peeking into the new week 👀
Instagram post 2228570787152389828_14970802803 About last week We had our 2️⃣0️⃣2️⃣0️⃣ new years party last week! Super proud of the team and what we accomplished in 2019, and even more excited on what we’re going to achieve in 2020!
Instagram post 2223510632744349817_14970802803 Finishing up for the weekend
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