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Wat is een persona en waarom moet je ze gebruiken in je marketing?

By Thomas Meijer Online Marketing 2 juni 2020

Hoe beoordeel je de kwaliteiten van een developer als niet-programmeur?

By Gust van de Wal Development 8 mei 2020

Slechtzienden ondersteunen: twee vliegen in één klap!

By Gust van de Wal Toegankelijkheid 8 april 2019

Open Graph: Waarom heb je het nodig?

By Martijn Imhoff Social Media 20 maart 2018

Intelligente productsortering: groter online succes

By Bart Versteeg Conversie optimalisatie 22 september 2017

Binnenkort: adverteren met Instagram Shopping

By Marijn Kortstra Online Marketing 29 november 2016

5 tips voor betere hyperlinks

By Marijn Kortstra Toegankelijkheid 30 mei 2016
Happy birthday to our big boss! 25 has never looke Happy birthday to our big boss! 25 has never looked so good 👴🏼🎉 - - - #happybirthday #bigboss #25thbirthday #agencylife #creativeagency #digitalagency #onlinemarketing #agencylife
Maybe one of the weirdest times to start a new job Maybe one of the weirdest times to start a new job, but we couldn’t be happier with Bianca joining our team! Come say hi to her 👋
What kind of mass-desires are there?⠀ ⠀ Rememb What kind of mass-desires are there?⠀ ⠀ Remember our post of last week about tapping into a desire, instead of creating one? This week, we will look into where you can find mass-desires. Generally, we can divide them into two categories:⠀ ⠀ 1. Permanent desires created by either mass instinct or mass technological problems. For example the desire of people to keep their health, to be liked or to fit in, to experience comfort. Examples in case of technological problems: bad phone reception or the time it takes for aspirin to bring relief. ⠀ ⠀ 2. Desires created by change. A recent example of this is the upcoming desire of living sustainable and reducing ones carbon footprint.⠀ ⠀ Your job as marketeer is to identify these desires and channel these onto the product that you're selling.
Busy building awesome things 👏 Busy building awesome things 👏
Tap into a desire, don't educate Often when we se Tap into a desire, don't educate Often when we see marketing campaigns that don't perform well, we see a mistake that's very common. The campaign isn't tapping into an existing desire, but it's trying to create a desire for their audience. Desires are created by forces far greater than advertising and they takes years to develop. Underlying forces that creates these desires are often social, cultural, economic or technological evolution or growth. When you're trying to create a desire you're no longer advertising, you're educating. That's a losing strategy. As education, advertisement can only produce at best one dollar in sales for every dollar spent on advertising. No single advertiser can afford that. Campaigns that do perform well always tap into a already existing mass-desire. What these desires can be? We'll look into that next week!
Peeking into the new week 👀 Peeking into the new week 👀
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